No more UNICEF, no more Qatar Airways, no more Rakuten – and no more Camp Nou. Barcelona have signed a long-term deal with music streaming giants Spotify, providing them with a slot on the home shirt and in front of the current name of their venue.
The Spanish giants have synced up with music streaming service Spotify for the long term, in a deal reported to be worth 280 million euros, reports ESPN. The club confirmed what has been anticipated for some time on March 15 through a statement released on their official website.
“This partnership will allow us to continue to bring the club closer to its fans and make them feel, even more, part of the Barca family through unique experiences, combining two activities such as entertainment and football, making it possible for us to connect with new audiences around the world,”
the club’s president Joan Laporta underlined, highlighting the pride he felt at the club lining up a key partner in Spotify.
The commercial partnership entails the following: in exchange for the reported fee, Spotify has bought the main slot on the front of Barcelona’s home shit – for both the men’s and the women’s teams – starting from 2022/23 and for the following three seasons; the music streaming giant will also sponsor the club’s training kits until 2024/25, and their brand name will be attached to the renovated Camp Nou once it reopens in 2025.
The Spotify deal provides Barcelona with some much-needed breathing space in their finances. The club was warned by the Spanish league that they must allow their income to overtake their costs recently if they wish to invest significantly in their squad during this upcoming summer. To that end, a negative 144 million euros spending cap has been attached to the Spanish giants following their winter spree.
